[T]he history of Gurieli is closely tied with the history of Georgian tea. 200 years ago, the last prince of Guria, Mamia V Gurieli, contacted French botanists André and François Michaux, the first to plant tea in the United States of America. On their recommendation, the Prince of Guria ordered the first tea seeds and, with the help of Scotsman Jacob Montague Marie, he founded a new culture in his botanic garden. Tea bushes gradually became popular and soon advanced to being among the leaders in the agricultural sector of Georgia.
200 years later
[I]n 2019, Gurieli expanded its profile to add four flavors of ice tea to the Gurieli family. Inspired by the knowledge that creative people often make themselves hot tea, and, lost in the creative flow, don’t remember it until it has gone cold and the flavors are lost, tea technologists created a special tea for creative people: Ice Tea Gurieli - tea that is cold from the start and yet never loses its taste, regardless of how long you throw yourself into work or play. Because of that, ice tea is for those who see everything creatively, even their daily routine; for those who can find something interesting and fun even in the most boring of tasks. So, if you find you can’t put a lid on curiosity, or feel thirsty for new discoveries, or have creative khushturis, or if it’s just very hot outside: drink ice tea. Why? The reason is simple - Why not?!
200 years later
[G]eorgian packaged tea constitutes only 2% of the Georgian market. Georgia has a long history and experience in the tea industry, has big potential and boasts experienced specialists, but it has yet to have its own tea producing brand.
Two years of intensive work later and Georgian tea brand ‘Gurieli’ emerges on the Georgian market and is quick to gain popularity.